Social Responsibility

Sembrando Juntos is Grupo Bimbo’s commitment to better business and a better future. Translated literally as "Sowing Together", it inspires how we create our products and how we work at BBU and throughout Grupo Bimbo. Social responsibility is a shared commitment, nurtured for the long term by our associates, consumers and partners.

Sembrando Juntos

All of our socially responsible work reflects the four Sembrando Juntos pillars:

Our Associates

At BBU, we are guided by our values, which place the person at the center. We foster a culture of safety, trust, teamwork and support for our associates and promote their personal and professional development.

Our Community

You can find us everywhere in the nation—at dinner tables, cafeterias, in lunch boxes, holiday parties and breakfasts on the run. Yet our impact in the lives of Americans runs deeper. BBU is committed to preserving and giving back to the communities in which we live and serve. We strive to be a good neighbor through volunteer efforts and donations, and contribute to the development our communities and value chain.


Grupo Bimbo’s commitment to offering products that satisfy consumers’ needs and meet the recommendations of the World Health Organization (WHO) and United Nations Food and Agriculture Organization (UNFAO), regarding the content of nutrients with a high impact on health, is evident in the actions we take to improve the nutritional profile of our products:

  • Reduce sugars, saturated fats, trans fatty acids, sodium and other nutriments with a high impact on public health
  • Increase the content of beneficial ingredients in nutrients, such as whole grains, fiber, vitamins & minerals
  • Develop new options in our product portfolio with healthy nutritional profiles
  • Detect nutritional deficiencies in specific cities and countries and develop products that can help to supplement those needs
  • Make these options more widely available

In addition, BBU promotes a healthier lifestyle, which includes eating a well-balanced diet and frequent physical activity.

BBU is committed to providing superior quality products to our consumers while actively complying with all state and federal food safety regulations. We stand by the quality, nutrition and taste of all BBU products. BBU practices transparency and respects consumers’ right to know what is in their food.

Our Planet

BBU is mindful of its environmental footprint and aims to set a positive example among our peers, associates, customers and consumers. We strive to be leaders in sustainability, exceeding the expectations of these environmentally-conscious audiences by taking great responsibility for lowering our carbon footprint. BBU has implemented programs throughout the country to help us increase our water, power and energy savings, reduce our air emissions and utilize an environmentally responsible waste management system.