Our History

Our commitment to product innovation and delighting consumers’ taste buds have kept delicious breads, tasty English muffins and sweet baked goods part of the American tradition for decades.

Bimbo Bakeries USA is a proud member of the Grupo Bimbo family of companies. Grupo Bimbo was born in 1945 in Mexico City, Mexico selling cellophane-wrapped small and large white loaf bread, rye bread and toast. The same year, Osito Bimbo was introduced as the beloved logo. 

Did you know the name Bimbo is a combination of Bingo, a popular song in America at the time and the Disney movie, Bambi?

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    Bimbo Bakeries USA operates 59 bakeries, employs more than 20,000 associates and distributes products through 11,000+ sales routes throughout the United States.

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    Thomas' brand adds Thomas' Mini Croissants to their breakfast portfolio.

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    Bimbo Bakeries USA acquired Lender's Bagels expanding the refrigerated breakfast portfolio.

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    Bimbo Bakeries USA announced all packaging would be sustainable by 2025 announcing a partnership with international recycling leader TerraCycle® to make all bread, bun, bagel and English muffin plastic bag packaging nationally recyclable.

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    Bimbo Bakeries USA makes MLS history when the Artesano Bakery Bread logo is unveiled on the Away Jersey for the Philadelphia Union. Using two logos is the first of its kind for any MLS sponsor and club.

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    Grupo Bimbo signs a virtual power purchase agreement. The wind power produced by Invenergy's Santa Rita East wind farm produces enough power to offset 100% of Bimbo Bakeries USA's operations.

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    Arnold®, Brownberry® and Oroweat® Bread nationally launched its organic bread line.

  • Bays English Muffins
    Bays English Muffins

    Bimbo Bakeries USA acquired Bays English Muffins, which are distributed on refrigerated trucks within 24 hours of baking and sold in refrigerator cases of grocery stores.

  • Sara Lee Artesano
    Sara Lee Artesano

    Sara Lee Artesano™ Bread launched. Today there is a Artesano™ Brioche Bakery Bread, Artesano™ Potato Bread and Artesano™ Golden Wheat Bakery Bread along with a variety of buns and rolls.

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    Thomas' Cinnamon Raisin Swirl Bread was introduced. Today you can find Thomas' Swirl Bread in several varieties including Banana Bread and a seasonal favorite, Pumpkin Spice.

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    Bimbo became the official Jersey Sponsor of the Philadelphia Union Major League Soccer team.

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    Bimbo Bakeries USA completed its largest acquisition - Sara Lee's North American Fresh Bakery business, doubling the size of Bimbo Bakeries USA and expanding its footprint across the entire country.

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    Grupo Bimbo purchased the remaining U.S. fresh baked goods business of George Weston Ltd., adding Arnold®, Brownberry®, Freihofer's® and Stroehmann® brands.

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    Arnold, Brownberry and Oroweat launched Sandwich Thins® Rolls - the first sandwich thin in the industry!

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    Bimbo Bakeries USA acquired the Western U.S. baking business of George Weston Ltd., adding iconic brands like Oroweat®, Entenmann's®, Thomas'® and Boboli.

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    Entenmann's Little Bites® were invented. First flavors included Little Bites® Blueberry Muffins, Little Bites® Fudge Brownies and Little Bites® Chocolate Chip Muffins, which are still among our most popular varieties. Entenmann's Little Bites® are the #1 mini muffin in the United States.

  • Mrs Baird's
    Mrs Baird's

    The company grew its North American operations when Grupo Bimbo purchased Mrs Baird's Bakery in Texas. The combined operations were renamed Bimbo Bakeries USA (BBU).

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    Grupo Bimbo purchased La Hacienda, a California based tortilla company.

Interested in Joining the Bimbo Bakeries USA Family?