Bimbo Bakeries USA (BBU) leaders Alicia Rosas, Vice President, Healthy Products Portfolio for North America, and Chris Wolfe, Senior Director, Environmental and Sustainability, recently joined The Natural List podcast to share how BBU is bringing its purpose of Nourishing a Better World to life through Health & Wellness innovation and sustainability.
Hosted by Nancy Coulter-Parker, the episode explores Grupo Bimbo’s rich history and the values that continue to guide the company more than 80 years after its founding.
Throughout the conversation, Alicia discusses how BBU is evolving to meet changing consumer preferences, from helping consumers enjoy more whole grain and plant-based foods to advancing products with simple ingredient profiles that deliver on both taste and nutrition.
Chris shares how sustainability remains embedded throughout the business, highlighting the role regenerative agriculture plays in helping create a more resilient food system. He also discusses SmartLabel technology and BBU’s commitment to providing consumers with transparent product information.
Together, the two offer listeners a look at how we are combining innovation, nutrition and environmental stewardship to meet the evolving needs of consumers while helping create a more sustainable future.
