Bimbo Bakeries USA launched Oroweat nationwide today, October 12, bringing refreshed breads and new packaging to stores across the country. As part of the launch, breads sold under the Arnold and Brownberry names are transitioning to Oroweat.

The lineup features updated recipes and redesigned packaging that highlights each bread’s key benefits. The launch also introduces “Get That Bread,” a new campaign celebrating the everyday moments made better with bread.

Consumers will see the campaign through national advertising, social content, influencer partnerships and in-store promotions. In former Arnold and Brownberry markets, additional activities will introduce shoppers to the Oroweat name as the new packaging arrives on shelves.

Look for the new Oroweat loaves in your store today!