photo of bread and pastries

A company with trustworthy, leading brands for our consumers.

Arnold®, Oroweat® and Brownberry® Fuel the U.S. Olympic Team Fire for Champion Ski Racer Lindsey Vonn as She Sets Her Sights on Gold

Online Sweepstakes Offers Trip to Vancouver Olympic Winter Games to Rally for U.S. Olympic Team

HORSHAM, PA (October 2009) – The official bread supplier of the U.S. Olympic Team, Arnold®, Oroweat® and Brownberry®, have teamed up with world renowned ski racer and peak performance athlete, Lindsey Vonn, to keep her on top of her game for the Vancouver Olympic Winter Games. Holding 22 world cup wins in four disciplines, Lindsey is the most successful female American skier in World Cup history, and she is looking forward to the upcoming Olympic Winter Games. With her eye on the gold, Lindsey knows that good nutrition is an important part of staying in shape.

"In preparation for the Olympic Winter Games, I made a promise to get in the best physical shape possible and improve my technical skiing," says Lindsey. "As part of that promise, I focused on training and eating nutritiously. Oroweat 100% Whole Wheat Bread is always a part of my diet, but particularly during my intense preparation. Loaded with healthy whole grains, it gives me the energy I need to train, compete and win."

"On behalf of Arnold, Oroweat and Brownberry Breads, we’re thrilled to be working with such an accomplished American athlete," said Jennifer Hartley, Senior Director of Marketing for Bimbo Bakeries USA. "Lindsey Vonn embodies health and fitness, and we hope our breads will help fuel her to victory!"

If it's your dream to experience the Olympic Winter Games or meet a sports legend, now is your chance to go for the glory. The bakers of Arnold, Oroweat and Brownberry Breads are offering an online sweepstakes for a chance to win some unique once-in-a-lifetime prizes, including a trip to cheer on the U.S. Olympic Team in Vancouver. Other great prizes include: a trip to meet Lindsey in a Colorado ski resort, a Panasonic flat screen TV, Wii Fit gaming console, a year's supply of bread and a month of free groceries. Log on to www.oroweat.com or www.arnoldbakery.com to enter, see the official rules and also have fun creating a customized e-card of Lindsey and you skiing down the slope, which can be sent to friends through e-mail, Facebook and Twitter.

Arnold, Oroweat and Brownberry Breads are owned by Bimbo Bakeries USA and are distributed regionally. Arnold Breads are available in Eastern and Southeastern states; Brownberry is available in the Midwest, and Oroweat is available in Western states.

About Bimbo Bakeries USA
Bimbo Bakeries USA operates 35 bakeries in the United States and distributes top brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann's®, Francisco®, Freihofer's®, Marinela®, Mrs Baird's®, Oroweat®, Stroehmann®, Thomas'® and Tia Rosa®, through more than 7,000 routes. Bimbo Bakeries USA is headquartered in Horsham, PA, and is a wholly owned subsidiary of Mexico's Grupo Bimbo, S.A.B. de C.V., one of the world's largest baking companies with over 108,000 associates and operations in 18 countries throughout the Americas, Europe and China. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBO. More information about Bimbo Bakeries USA's full line of products can be found at www.bimbobakeriesusa.com.

###

For Further Information Contact:
Jessica Elker, Marina Maher Communications
212.485.6842
jelker@mahercomm.com

Amy Grosheider, Marina Maher Communications
212.485.6895
agrosheider@mahercomm.com